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Reducing Innovation Risk: How to Validate Ideas, Build MVPs and Test Your Way to Success
Why Organisations Must Actively De-Risk Innovation Most organisations want to be innovative, or at least be seen as innovative. Yet over 95% of new innovations miss the mark, making innovation an expensive, time-consuming, and often frustrating endeavour. This isn’t just a challenge for smaller or inexperienced teams. Even global leaders like Google, Coca-Cola and Colgate have launched high-profile failures. Those companies can absorb costly missteps. But what if your innovat
Rich Johnson
4 min read
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